Finetoday Co., Ltd. is a Japanese personal care company established in July 2021. The company specializes in high-quality daily self-care products, producing and distributing a wide range of popular brands for hair, skin, and body care.

Its diverse portfolio includes household names such as SENKA (skincare), TSUBAKI and FINO (hair care), and UNO (men’s grooming), all of which are beloved for their reliable performance and Japanese quality.

Regarding the Relationship with Shiseido: In 2021, Shiseido Co., Ltd. strategically transferred its personal care division to Finetoday. While these brands are now officially managed by Finetoday, they fully inherit the formulas and quality standards originally developed by Shiseido.